Checklist: Ship One SEO Blog Post Without Chaos

Shipping one blog post each week is easier when the team shares a single checklist. This post is a short operating list you can copy into your project tracker.

Before drafting

• Pick one audience problem, not three
• Name the primary keyword the page should own
• Link the proof you will use (docs, product UI, or a customer story)
• Write the intended public URL slug

While drafting

• Keep one idea per H2
• Prefer concrete steps over slogans
• Cite product behavior with a link to the product page
• Remove any sentence that does not change a reader decision

Before publish

• Title, meta description, and H1 agree with each other
• Canonical URL matches the public path
• A human verified every product claim
• Social captions are drafted but not posted yet

After publish

• Open the public URL and confirm the title renders
• Request indexing if that is part of your stack
• Post social only after the page is live

Use this checklist as a gate, not as decoration. If a box is unchecked, the post is not ready.